The platform has been launched to help farmers and fishermen in the current situation caused by the COVID-19 pandemic.
The platform enables the purchase and sale of domestic produce from all over the country.
Currently buyers can choose between 11 product categories and the number of products on offer is expanded by the day.
Public buyers will be using the platform to find suppliers and announce tenders for the purchase of domestic, fresh and quality food with a short supply chain.
"Even though it has been prompted by the crisis caused by the COVID-19 pandemic, Tržnica.hr is continuation of the process of digitisation of the farming sector," said Agriculture Minister Marija Vuckovic.
She said the purpose of the online market was to provide citizens with simple and fast access to domestic, fresh and quality products and provide producers with an efficient platform to present and sell their products.
Encouraging domestic production and marketing domestic food products constitutes an important guideline of the national farm strategy that is in the final stage of preparation and will soon be put to public consultation, Vuckovic said.